nüMorning

Give power to the most decisive moment of the day.

nüMorning is a Lyon-based startup. Their concept is to develop and sell recipes made with oats. The aim: to make consumers adopt and improve the principle of breakfast and snacks that are tasty but above all healthy for the body and for the planet. As the B2B market was settled, they had to develop their B2C market. The project was to redefine the entire user experience and to design the current website.

Client

nüMorning

Services

Web/UX design E-commerce Icones

Industries

Food

Date

2021

The redesign of the website was also an opportunity for nüMorning to give an image in line with their values and therefore to give their identity some updates. That's why we decided to add warmth, deliciousness and comfort to their colour palette. And to do this, we started by subtly giving a more immersive and greedy look by adding a beige background, evoking their raw material.

To increase the rate of purchase and improve the user experience, we chose to make the shopping cart a panel. Rather than a new page that would interrupt the user's experience. Which allows users to stay in their path and not be frustrated by having to start over or wait for a page that loads too long.

A simplification of the payment process was greatly needed. Before the redesign, there were 5 steps from the shopping cart to the final payment. Many users were leaving during this process because of the optional information requested and the numerous steps. We managed to increase the number of sales by 30% by creating a single page to switch to this payment, with only the necessary information.

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